1st March 2022
Printicular Campaign for MEA Mobile
I created two campaigns for Printicular, a photo printing app MEA Mobile had made, and part of that campaign included setting up a 'Gift Guide' for their US site that's still being used. I was asked to sell Valentine's Day and Mother's Day to Printicular users and I researched and broke them into different audiences, then catered each blog post to said audience. For eg. for Valentine's Day I figured out the three main audiences were couples, people with pets and female friendships (aka 'Galentine's Day'), and so I sold a different idea to each audience. I worked a lot with Google Keywords, SEO, market trends, data and wrote all blog posts and even set up and took my own photos.