✿ Kellie's Work ✿

Fanfiction

(Maybe unsurprisingly) I got my start in writing via One Direction fanfiction, which I started at about 13. This was my most popular story on Wattpad which spawned a trilogy, all of which received a combined 5 million readers. I was nominated for a few fanfiction awards and even earlier than this I made a decent following for myself on Tumblr. This was how I sharpened my writing skills, processed fiction and poetry, and learnt the value of having a digital footprint and creating consistent content. I still receive emails and messages from people who still read it and that connection I've built is probably one of the biggest things I'm proud of.

Printicular Campaign for MEA Mobile

I created two campaigns for Printicular, a photo printing app MEA Mobile had made, and part of that campaign included setting up a 'Gift Guide' for their US site that's still being used. I was asked to sell Valentine's Day and Mother's Day to Printicular users and I researched and broke them into different audiences, then catered each blog post to said audience. For eg. for Valentine's Day I figured out the three main audiences were couples, people with pets and female friendships (aka 'Galentine's Day'), and so I sold a different idea to each audience. I worked a lot with Google Keywords, SEO, market trends, data and wrote all blog posts and even set up and took my own photos.